• OUR MISSION

    We strive to empower individuals, build community, and drive social change through bold and fun fashion activism.

  • OUR VISION

    To build a brand that inspires, uplifts, and sparks a cultural shift

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"WHEN WE WORK TOGETHER, POWERFUL THINGS CAN HAPPEN"

This statement serves as our motto and it guides our focus on creating empowering, socially conscious, and community orientated designs that are bold and fun.

We believe that brands have the power to impact and shape culture and we strive to promote change with our products. Our goal is to bring awareness, promote discussion, and celebrate what makes each of us feel powerful.

In 2020 we set out to make clothing that made an impact and we’ve made a commitment to ensure that at least 15% of every sale is donated annually to organizations who are doing the work to make Nova Scotia a better place to live. To date we've donated nearly $5,000 to local charities.We are proudly printed in Whitney Pier, a small community within Sydney, Nova Scotia on the beautiful island of Cape Breton.

MEET THE TEAM

Together, they’re the perfect mix of creativity and strategy, proving that when art, activism, and business team up, powerful things happen.

Whitney Green – Creative & Production Wizard

Whitney is the artistic force behind POWERFUL. She dreams it, designs it, and makes sure every piece is just right. If there’s ink on her hands, she’s had a productive day.

Born and raised in Whitney Pier, one of Cape Breton’s historically Black and most diverse communities, she’s all about empowering people through bold, meaningful design.

Michael Vickers – Business Boss & Resident Nerd

Michael is the numbers guy, the big-picture thinker, and the one making sure Whitney doesn’t order yet another sketchbook (we swear, there’s a stockpile).

A self-described nerd with a passion for social and political issues, Michael doesn’t just talk about change—he puts in the work to make it happen.